As a spa owner on FindMySpa, creating a high-quality profile is essential for attracting customers and getting approved. This guide outlines the information we require, how we evaluate profiles, and tips to ensure your spa stands out.
What Information Do You Need to Provide?
When setting up your spa profile, you'll go through a step-by-step process. Here's what we ask for:
1. Basic Spa Information
Spa Name: Provide a clear, professional name (e.g., "Tranquil Oasis Day Spa"). This appears in search results and must match your business registration.
Description: Write a detailed overview (130 words recommended). Highlight your unique selling points, such as eco-friendly products or specialised treatments. Avoid generic phrases. Focus on what makes your spa stand out.
Category: Select from predefined options like "Day Spa," "Resort Spa," or "Medical Spa." This helps customers filter results and improves your profile's discoverability.
Why it matters: Incomplete or vague descriptions lead to 40% of rejections. Use this space to answer common customer questions like "What treatments do you offer?" or "What's the ambiance like?"
2. Location and Contact Details
Address: Full physical address, including street, city, state, and postcode. We use this for mapping and local search integration.
Phone Number: A primary business number for bookings. Include area codes for international accessibility.
Email: A professional business email (e.g., info@yourspa.com). We verify this to prevent spam.
Website/Social Media: Optional links to your site, Instagram, or Facebook. These boost credibility and allow customers to learn more.
Data insight: Profiles with complete contact info see 25% higher booking inquiries. Ensure your address is verifiable via Google Maps to avoid delays.
3. Services and Pricing
Service List: Add at least 3-5 services. For each:
Name (e.g., "Swedish Massage").
Description (brief, 20-50 words).
Duration (in minutes, e.g., 60).
Base price (in AUD, e.g., $120).
Optional: Couple pricing (e.g., $200 for two) or weekend adjustments (+10% surcharge).
Categories: Tag services (e.g., "Massage," "Facial") for easy browsing.
Why it matters: Transparent pricing reduces customer confusion. Based on our data, profiles with dynamic pricing (e.g., weekend rates) convert 15% better for peak-time bookings.
4. Photos and Media
Profile Photo: One high-quality image (minimum 800x600 pixels, under 5MB) of your spa's exterior or main area.
Gallery: 3-5 additional photos showing treatments, facilities, or staff. Use natural lighting and avoid filters.
Logo: Optional branded logo for consistency.
Data insight: Profiles with professional photos are 3x more likely to be approved. Stock images or low-resolution shots account for 30% of rejections, invest in real photos to build trust.
5. Business Details
Operating Hours: Specify days and times (e.g., "Mon-Fri: 9am-7pm"). Include holidays or seasonal changes.
Busyness Rates: Show what times of day your spa gets busy and quiet, helping others choose a time that suits them best.
Amenities: List perks like free parking, Wi-Fi, robes, or refreshments.
Policies: Cover booking rules, cancellation fees, or age restrictions.
Why it matters: Clear policies prevent disputes. Profiles with detailed amenities see 20% more positive reviews.
How Do We Evaluate Spa Profiles?
Our team reviews every profile submission to ensure quality and safety for users. Here's how the evaluation works:
Automated Checks
Completeness: All required fields must be filled. Incomplete profiles are flagged for revision.
Data Accuracy: We verify addresses, phone numbers, and emails to prevent spam or fake listings.
Content Quality: Descriptions must be original, professional, and free of excessive promotional language.
Manual Review by Our Team
Relevance: Does the profile match FindMySpa's focus on wellness and spa services? We reject profiles for unrelated businesses.
Professionalism: High-quality photos, clear descriptions, and accurate pricing are key. Profiles with low-effort content (e.g., generic stock photos) may be denied.
Compliance: We check for adherence to local laws, including health and safety standards. Spas must have valid licenses.
Uniqueness: Profiles should highlight what sets your spa apart—generic listings are less likely to be approved.
Approval Timeline
Initial Review: Within 1-2 business days of submission.
Revisions: If changes are needed, you'll receive feedback via email with specific instructions.
Final Approval: Once approved, your profile goes live and is indexed for search.
Profiles that don't meet criteria may be rejected or placed on hold until improvements are made.
Tips for a Successful Profile
Be Detailed but Concise: Write engaging descriptions that answer customer questions (e.g., "What treatments do you offer?" or "What's the parking like?").
Use High-Quality Photos: Professional images build trust. Avoid blurry or irrelevant pictures.
Keep Pricing Transparent: Include all fees and any dynamic pricing (e.g., weekend surcharges) to avoid surprises.
Update Regularly: Log in to edit your profile as your services or hours change.
Test Your Profile: After approval, view it as a customer would to ensure it looks good on mobile and desktop.
Contact Support: If you're unsure about any criteria, reach out via our support page, we're here to help!
By providing complete, accurate information, you'll increase your chances of approval and help customers discover your spa. If your profile is rejected, don't worry. We provide clear feedback to guide improvements.
For more help, check our other articles or open a support ticket.
